Wall Street to Main Street: Charles Merrill and Middle-Class Investors

Front Cover
Cambridge University Press, Apr 28, 1999 - Biography & Autobiography - 283 pages
1 Review
Wall Street to Main Street: Charles Merrill and Middle-Class Investors focuses on the spectacularly successful career of financier Charles Merrill (1885-1956), the founder of Merrill Lynch & Co., the world's largest brokerage and investment firm. Merrill was the most innovative entrepreneur in the United States financial services sector in the twentieth century. He was the most important figure in promoting common stocks as a prudent long-term investment vehicle for members of the middle class across the United States. Opening more than 100 branch offices across the nation by 1950, his firm solicited millions of middle-class households and became famous for bringing "Wall Street to Main Street" in the post-World War II era. Today, American investors hold, either directly or indirectly through mutual funds, a greater percentage of common stocks in their financial portfolios than do the citizens of any other country. Based on archival sources, this book is the first biography published about the career of this major Wall Street figure. Edwin Perkins is a professor of history and an expert on the development of American financial services. Author of five books and several journal articles, Professor Perkins has testified before the U.S. Congress about proposed reforms to U.S. financial laws.
 

What people are saying - Write a review

Wall Street to main street: Charles Merrill and middle-class investors

User Review  - Not Available - Book Verdict

Readers who enjoy biographies and the history of business will find food for thought in this very comprehensive history of the world's largest brokerage and investment firm, Merrill Lynch, and ... Read full review

Contents

The Return to Wall Street
1
Growing Up in Florida
14
A Northern Education
35
The Lure of New York
52
Off to a Flying Start
67
The Booming Twenties
85
The Safeway Decade
109
Reform on Wall Street
127
Sharing Power with Win Smith
181
The Postwar Years 19451950
193
Last Years at the Helm 19511956
210
Merrills Legacy
237
Merrill Lynch in the 199os
257
Unpublished Manuscripts
265
Bibliography
273
Index
281

New Strategies on Wall Street
144
The War Years
162

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information