The Small Business Handbook: A Comprehensive Guide to Starting and Running Your Own BusinessIn this definitive instructional handbook, Irving Burstiner offers practical advice on finding the right business for you, targeting customers, getting financing, choosing a location, hiring and managing employees, marketing your products and services, pricing for profit, distribution, managing the company's finances, planning for growth and expansion, and much more. Newly revised and updated, this edition of the bestselling classic features all the latest information on financing and production, as well as up-to-date tax advice. It also remains the most complete introduction to business administration available. Whether you're operating a manufacturing, wholesale, retail, or service business, The Small Business Handbook is the essential primer on how to avoid common start-up problems and turn your business into a lasting success. |
Contents
WHAT IT TAKES TO SUCCEED IN YOUR OWN BUSINESS | 3 |
HOW TO CHOOSE THE RIGHT BUSINESS FOR YOU | 14 |
Opportunities in Franchising | 26 |
Copyright | |
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activities Add lines additional advertising approach assets attach Form attach schedule basic budget Burr Ridge business owners capital cash chapter Check consumer corporation cost current liabilities customers decision deductions dollars Dun & Bradstreet employees Englewood Cliffs enterprise equipment example EXHIBIT expenses factors firm firm's Five Ws franchise Gross gross profit income loss individual industry instructions Internal Revenue Service inventory investment labor layout liabilities major manufacturing marketing materials Materials Requirement Planning ment merchandise methods offer operation organization partner partnership percent personal selling personnel plant Prentice-Hall profit purchase ratio retail Robert Morris sales promotion sales volume salespeople salesperson selling semantic differential shoppers Small Business Small Business Administration sole proprietorship Source South-Western Subtract line techniques tion warehouse wholesalers Wiley York