Small Business Management Series, Issue 34Small Business Administration, 1977 - Small business |
From inside the book
Results 1-5 of 11
Page
... Transit , and Other Media 68 10 Help in Preparing Your Advertising 11 Advertising Agencies 75 81 12 Choosing an Agency 89 13 Cooperative Advertising 97 14 Your Advertising Budget 105 15 Advertising Terms and What They Mean 113 16 Where ...
... Transit , and Other Media 68 10 Help in Preparing Your Advertising 11 Advertising Agencies 75 81 12 Choosing an Agency 89 13 Cooperative Advertising 97 14 Your Advertising Budget 105 15 Advertising Terms and What They Mean 113 16 Where ...
Page 68
... ( you can concentrate your advertising within an area as small as a neighborhood ) , at least one of them may be good medium for you . Outdoor Advertising Outdoor advertising has a high frequency exposure - 68 Outdoor, Transit, and Other ...
... ( you can concentrate your advertising within an area as small as a neighborhood ) , at least one of them may be good medium for you . Outdoor Advertising Outdoor advertising has a high frequency exposure - 68 Outdoor, Transit, and Other ...
Page 71
... Advertising Transit advertising takes a variety of forms . It is available mostly in large metropolitan areas , but it can be localized within a smaller area . It is practically two media in one- cards inside the transit vehicles and ...
... Advertising Transit advertising takes a variety of forms . It is available mostly in large metropolitan areas , but it can be localized within a smaller area . It is practically two media in one- cards inside the transit vehicles and ...
Page 72
... transit stations and in bus and airport terminals . While they are similar to 3 - sheet outdoor posters , they are not sold by the same companies that sell those . Theater Screen Advertising Theater screen or film advertising is often ...
... transit stations and in bus and airport terminals . While they are similar to 3 - sheet outdoor posters , they are not sold by the same companies that sell those . Theater Screen Advertising Theater screen or film advertising is often ...
Page 80
... Transit Advertising Car cards for the inside of public - transportation vehicles and sign panels for the outside of buses and taxicabs are sometimes available from manufacturers of brand - name products . Not too often , though ...
... Transit Advertising Car cards for the inside of public - transportation vehicles and sign panels for the outside of buses and taxicabs are sometimes available from manufacturers of brand - name products . Not too often , though ...
Other editions - View all
Common terms and phrases
adver advertising agency advertising dollars advertising message advertising spot audience audited brand-name products broadcast advertising business papers business publications buyers catalog charge circulation statements classified classified advertising color commissions companies contract cooperative advertising copy cost coverage customers dailies decide Designated Marketing Area direct advertising direct mail Direct-mail advertising directories display advertisements envelope Farm papers geographic editions gross rating points increase insertion layout listeners mailing lists manufacturer medium Mother's Day national advertisers Newspaper advertising NEWSPAPER ADVERTISING BUREAU nonpaid circulation offer offset printing outdoor advertising percent period postage posters preparation print media programs prospects publishers purchased radio and television Rates and Data reach readers retailer schedule selected sell shoppers Small Business Small Business Administration space special interest specific sponsor spot announcements station tion transit advertising U.S. Postal Service usually weekly ZIP code
Popular passages
Page 131 - Summaries of this study have been printed and are available in reasonable quantities. These summaries may be secured from SBA field offices or from the Small Business Administration, Washington, DC 20416. The Small Business Administration assumes no responsibility for the accuracy of the data contained herein, nor does it necessarily endorse any opinions, conclusions or recommendations which may be a part of this report. EUGENE P. FOLEY Administrator Small Business Administration...
Page 114 - ADI area of dominant influence: an area in which a TV station has a commandingly large share of the viewing audience. This phrase, like "designated marketing area," was coined by a market research firm.
Page 1 - The American Marketing Association has described it as mass, paid communication whose purpose is to "impart information, develop attitudes, and induce favorable action for the advertiser.
Page 72 - runs." A full run is a card in every vehicle in the system; a half run is a card in every other vehicle, and a quarter run is a card in one-fourth the vehicles. Posters are sold by "showings" — intensive, representative, and minimum.