Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposť, Hey Whipple, Squeeze This is both an insider’s guide to writing great ads and an unapologetic send up of all that’s heavy-handed, dim-witted, and ineffectual in the industry
Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today’s ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories
PRAISE FOR THE FIRST EDITION
"Luke Sullivan writes just about as relevant an advertising read as you can get. It’s a perfect lesson in advertising for newcomers–and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
"Luke Sullivan knows the business and writes about it with . . . gentle wit and insight."
"In an advertising world filled with glib, fast-talking ‘experts’ more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads."
What people are saying - Write a review
LibraryThing ReviewUser Review - TCWriter - LibraryThing
The advertising classic Hey Whipple, Squeeze This is subtitled The Classic Guide to Creating Great Ads, and while the Fourth Edition of this well-known book doesn't exactly tell you how to create ... Read full review
LibraryThing ReviewUser Review - DMCrimson - LibraryThing
One of the best books about the advertising business. Not only bustling with some of the best advice about the marketing life, but it's funny as hell. Read full review
Salesmen Dont Have to Wear Plaid Selling without selling out
A Sharp Pencil Works Best Some thoughts on getting started
A Clean Sheet of Paper Making an adthe broad strokes
Write When You Get Work Making an adsome finer touches
In the Future Everyone Will Be Famous for 30 Seconds Some advice on making television commercials
Radio Is Hell but Its a Dry Heat Some advice on working in a tough medium
Toto I Have a Feeling Were Not in McCannErickson Anymore Working out past the edge
Only the Good Die Young The enemies of advertising
Pecked to Death by Ducks Presenting and protecting your work
Other editions - View all
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Limited preview - 2016