Business Ethics: Mistakes and Successes
In today's business climate, firms need to be wary of practices that may provoke criticism and scandals. Investigative reporters, eager lawyers, and zealous governmental agencies are lurking in the wings. These lessons of the past give you an inside look at some of the biggest mistakes of recent history. You can ponder not only how they might have been avoided, but also how their resolution might have been better handled. Robert Hartley, author of the popular Marketing and Management Mistakes and Successes books, brings you face-to-face with major players and the temptations, crises, and torments they experienced. Thought-provoking discussion questions, role-playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career.
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Introduction and Perspective
Ford Explorers with Firestone TiresA Killer Scenario
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actions advertising athletes attomeys beneﬁts Bhopal blame brand Carbide’s Chrysler cigarette Cleveland Plain Dealer company’s competitive competitors concem consumer corporate Corvair costs countries critics customers Dalkon Shield defense disaster Dunlap Dwayne Andreas eamings Ebbers employees environment environmental ethical Exxon federal ﬁnancial ﬁnd ﬁred Firestone ﬁrm ﬁrst ﬁve Ford foreign fraud govemment Herman Miller industry infant formula inﬂuence Information Box intemational investigation INVITATION TO DISCUSS INVITATION TO RESEARCH involved Issue Box joumal Kmart lawsuits loans Lockheed major merger MetLife million mischarging Nestlé Nike Nike’s ofﬁce ofﬁcer ofﬁcials ohnson & ohnson operating organization payoffs percent Philip Morris plant practices problems proﬁtability proﬁts public image Ralph Nader Reebok reﬂected reported responsibility retailers Robins safety speciﬁc TEAM DEBATE EXERCISE tires tobacco top executives top management tumed Tylenol unethical Union Carbide United Valdez Wal-Mart Wall Street journal whistleblower WorldCom