Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies. Based on insights gathered from interviews with Hispanics from many different walks of life, in cities large and small, Hispanic Marketing Grows Up:-Explores 30 perceptions and realities that affect how you market to Hispanics.-Explains when and when not to use Spanglish in advertising.-Identifies 10 future trends that will affect the Hispanic consumer market.Faura's conversational style makes this a quick read--one loaded with insights, taken straight from Hispanic consumers' mouths to you.
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Chapter One Hispanic Marketing and Occams Razor
Chapter Two Trust Me Im Hispanic
Chapter Four The Language Issue
Chapter Five Who Cares Why They Come?
Chapter Six Being Human before Being Hispanic
Chapter Seven Grassroots Events Community Outreach
Chapter Nine What About Mariana?
Chapter Ten A Final Word
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