Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities
Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies. Based on insights gathered from interviews with Hispanics from many different walks of life, in cities large and small, Hispanic Marketing Grows Up:-Explores 30 perceptions and realities that affect how you market to Hispanics.-Explains when and when not to use Spanglish in advertising.-Identifies 10 future trends that will affect the Hispanic consumer market.Faura's conversational style makes this a quick read--one loaded with insights, taken straight from Hispanic consumers' mouths to you.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Chapter One Hispanic Marketing and Occams Razor
Chapter Two Trust Me Im Hispanic
Chapter Four The Language Issue
Chapter Five Who Cares Why They Come?
Chapter Six Being Human before Being Hispanic
Chapter Seven Grassroots Events Community Outreach
Chapter Nine What About Mariana?
Chapter Ten A Final Word
acculturation actually agency American answer Argentina asked audience baseball believe bilingual brand cars Cheskin chile de arbol clients Colombian comes to Hispanic community outreach considered context conversation countries of origin creative Cuban define definitely Desperate Housewives dynamic elements English everything fact feel going grassroots happened heard Hispanic advertising Hispanic consumers Hispanic culture Hispanic population Hispanic women Hispanics love idea immigrants impact insights instances interest issue language fluency Latin America living look Mariel boatlift marketing to Hispanics mean Mexican Mexico Miami mindset Occam's Razor once party PERCEPTION Pico de Gallo pretty Puerto Rican REALITY reason role Salsa significant soccer social socioeconomic someone Spanglish Spanish-dominant Spanish-language speak Spanish spoke standpoint strategy sumers talk target tell thing tion true turated U.S. Hispanic market unacculturated understand viene el sandwich watch