Beacon Technologies: The Hitchhiker's Guide to the Beacosystem

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Apress, Jun 16, 2016 - Computers - 392 pages
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Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.

Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.

What You'll Learn

  • Understand the disruptive implications of digital–physical convergence and the new applications it makes possible
  • Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology
  • Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth
  • See other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID
  • Examine the Beacosystem framework for analyzing the proximity ecosystem

Who This Book Is For

Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers

Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

Contributors:

Anke Audenaert, CEO, Favrit

John Coombs, CEO, Rover Labs

Theresa Mary Gordon, Co-Founder, tapGOconnect

Phil Hendrix, Director, immr

Kris Kolodziej, President, IndoorLBS

Patrick Leddy, CEO, Pulsate

Ben Parker, VP Business Development, AccelerateIT

Mario Proietti, CEO, Location Smart

Ray Rotolo, SVP OOH, Gimbal

Kjartan Slette, COO, Unacast

Jarno Vanto, Partner, Borenius Attorneys LLP

David Young, Chief Engineer, Radius Networks

Foreword by Asif Khan, President LBMA


 

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Contents

Introduction
1
Orientation
5
Digital Physical Convergence
11
Beacosystem Framework
17
Standards
23
Chipsets Understanding the Main Building Block in a Beacon
71
Choosing the Right Beacon
81
Beacon Deployment Considerations The 10 Ps
121
Understanding Beacon Networks
211
A Programmatic Advertising Primer
255
Understanding the Integration of Mobile Beacons and OutofHome Media
265
Alternative Technologies to Bluetooth Beacons
279
Geofencing Everything You Need to Know
307
Barcodes QR Codes NFC and RFID
317
Augmenting Beacons with Cellular Network Technologies
333
Where Beacons Are Making a Difference
347

Designing with Management in Mind
141
Designing an Analytics Architecture to Leverage Proximity Data
177
Designing with Privacy in Mind
195
Orchestration Making Beacons Behave More Intelligently
203
Using Beacons in Payments
359
The Future Standards and IP Please Stop Killing Us
379
Index
385
Copyright

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About the author (2016)

Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

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