California Real Estate Practice

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Cengage Learning, Jun 2, 2010 - Business & Economics - 576 pages
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The primary goal of CALIFORNIA REAL ESTATE PRACTICE, 2E is to ensure today's real estate practitioners are fully equipped with the essential knowledge and tools needed to be successful in this highly technology-driven profession. The National Association

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About the author (2010)

Robert L. Herd has significant experience in real estate office management having been a licensed California broker since 1974 and holds the Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS), and Graduate, REALTORS Institute (GRI) designations. Following his first management position in Burlingame, CA, he opened his own company, a Century 21 franchise and earned every honor Century 21 offered over the next several years. He later sold the company in the mid 80's and began working as a branch manager for one of the larger residential firms eventually managing over 84 sales associates at one time. Bob has held Branch Manager positions for three of the top California companies including Coldwell Banker, Cornish & Carey and Fox & Carskadon where he also held a Regional Manager's position prior to its sale to the National Realty Trust. Bob is currently a branch manager for Coldwell Banker Residential Brokerage and can be contacted at

Bruce A. Southstone is a licensed California real estate broker with more than twenty years of experience in real estate sales, sales management, training, consulting and coaching. He holds the Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS) and Graduate RealtorŪ Institute (GRI) designations. Bruce is an adjunct instructor in real estate at Cabrillo College, Aptos, CA. and he is an orientation instructor for the Santa Cruz Association of REALTORSŪ. He has taught real estate sales and practice for several large independent and franchise companies and has coached many individuals to a higher level of professional achievement in real estate. Currently he is general manager of Coast Country Real Estate, Soquel CA. Bruce served as President of the Santa Cruz Association of REALTORSŪ in 2002, was named REALTORŪ of the Year in 2004, and received the Lifetime Achievement Award from the Santa Cruz Association of REALTORSŪ in 2008. Currently, he is a member of MLS Listings, Inc., Rules Committee. A director of the California Association of REALTORSŪ since 1999 he served on numerous committees and as Regional Chair for Region #10 (San Benito, Santa Cruz and Monterey Counties) in 2005. He continues to serve as a 2010 C.A.R. Director, regional representative for Professional Standards and C.A.R. Nominating Committee member. He is a member of the California Department of Real Estate Exam Study Committee. Bruce can be contacted by e-mail at:

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