The importance of private labels in food retailing: Chicago : a case study, Issue 70Graduate School of Business, Stanford University, 1965 - 16 pages |
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59 product categories Average national-brand price average price charged average private-label price brands and private cate categories the share chains in thirty-one Chicago Tribune Chili Sauce CONSUMERS FOR NATIONAL Contract chains account Cooking Oils corporate and contract corporate chains Corporate Versus Contract dominate fifty-nine food fifty-nine product categories Fish Sticks food product categories food wrappers frozen fruit Fruit Cocktail fruit juices gories importance of private including meats labels by product liquid detergents liquid laundry aids lowest average prices margarine metropolitan Chicago miscellaneous liquid laundry national brands National Label Ratio national-brand price divided national-brand product nine categories paid by consumers paper napkins paper products potato chips poultry powdered milk Price of National private labels Private National Label private-label average price private-label business product categories studied product classes regular coffee relative importance salad dressings selling private-label share accounted Shares within Product substantial number Tomato Paste type of outlet types of stores