Exploding Aesthetics

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Annette W. Balkema, Henk Slager
Rodopi, 2001 - Art - 188 pages
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Today, many visual artists are giving the cold shoulder to the static, isolated concept of visual art and searching instead for novel, dynamic connections to different image strategies. Because of that, visual art and aesthetics are both forced to reconsider their current positions and their traditional apparatus of concepts. In that process, many questions surface. To mention a few: Could the characteristics of an artistic image and its specific manner of signification be determined in a world which is entirely aesthetisized? What would be the consequences of a variety of image strategies for aesthetic experience? Would it be possible to develop a form of cultural criticism by means of artistic activities in a culture awash in images?In order to answer such questions, aesthetics as a philosophy of art needs to transform its field into a critical philosophy of topical visual culture. As an impetus to such a reinterpretation of the visual working area, the L & B Series organized three symposia evenings under the title “Exploding Aesthetics”, in cooperation with De Appel Center for Contemporary Art, Amsterdam. Besides the presentations and discussions from these symposia, this volume includes various arguments, positions, and statements in both articles and interviews by a variety of visual artists, designers, advertising professionals, theorists and curators. The participants are: Mieke Bal, Annette W. Balkema, Peg Brand, Experimental Jetset, Liam Gillick, Jeanne van Heeswijk, Martin Jay, KesselsKramer, Friedrich Kittler, Maria Lind, Wim Michels, Nicholas Mirzoeff, Planet Art, Joke Robaard, Annemieke Roobeek, Remko Scha, Rob Schröder, Henk Slager, Richard Shusterman, Pauline Terreehorst, Wolfgang Welsch and Marie-Lou Witmer.
 

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Contents

Annette W Balkema and Henk Slager Prologue
9
EXPERIENCE AND ECONOMY Experimental Jetset Experimental Jetset versus the World 16 Annemieke Roobeek Searching for Attention and Iden...
10
Richard Shusterman Aesthetic Experience and Cyborg Interpretation
27
Rob Schroder Aesthetic Sanctuaries
33
Remko Scha Esthetics Technology New Media
40
Annette W Balkema Five Scoops
48
Friedrich Kittler Experience in the Era of Information
59
BRAND AND STYLING
67
Mieke Bal Performance and Performativity
110
Nicholas Mirzoeff Intervisuality
124
Wolfgang Welsch Transartistic Theory
134
IMAGE AND DECISION
137
Liam Gillick Distraction
139
Wim Michels Concept Development Process and Decisions
145
Discussion Image and Decision
149
Art Architecture Design
155

Joke Robaard Fashionism
69
MarieLou Witmer The Art of Branding
78
Discussion Brand and Styling
84
KesselsKramer Staging Styles
88
Orlan and Morimura
92
Pauline Terreehorst Furnishing Realities
105
Henk Slager Differential Iconography
162
Report Das Bild IAA Seminar
167
Planet Art Guardians of Evolution
171
Jeanne van Heeswijk Fleeting Images of Community
175
Martin Jay MetaScopic Regimes
179
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