Business Research Methods

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Thomson/South-Western, 2003 - Business - 748 pages
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This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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There is no preview pages for this book, this creates more interest on this book, but before purchase this book want to see the preview pages..!!!!!!

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