Business Research Methods

Front Cover
Thomson/South-Western, 2003 - Business - 748 pages
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

What people are saying - Write a review

User Review - Flag as inappropriate

There is no preview pages for this book, this creates more interest on this book, but before purchase this book want to see the preview pages..!!!!!!

Bibliographic information