Uses of Blogs

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Peter Lang, 2006 - Computers - 267 pages
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Uses of Blogs brings together scholars and practitioners from a wide range of fields to offer a broad spectrum of perspectives on current and emerging uses of blogs. Blogging is rapidly developing into a mainstream activity for Internet users, but beyond the popular headlines, there has been very little serious research done on their actual application in specific, everyday contexts. One reason for this is that the variety of styles of blogging - news blogs and political commentary blogs, marketing blogs, corporate dark blogs, fictional blogs, educational blogs, to name just a few - make it difficult to generalize and to imagine how blogs might be used in particular environments. This pathbreaking new book demonstrates the application of blogs and blogging in the full range of industrial and social contexts.
 

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Contents

The Practice of News Blogging
11
Publishing and Blogs
33
Can Blogging Unspin PR?
45
Contents
51
Using Blogs behind the Firewall
57
Economic Blogs and Blog Economics
69
Blogging the Legal Commons
81
How Blogs Are Bringing
91
Moving toward the Visible College
117
The Political Uses of Blogs
139
The Interface between
161
Subcultural Blogging? Online Journals
187
A Vision for Genuine Rich Media Blogging
213
Blogs and the Communications Renaissance
239
Contributors
255
Copyright

Blogging to Learn Learning to Blog
105

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About the author (2006)

The Editors: Axel Bruns teaches in the Creative Industries Faculty at Queensland University of Technology in Brisbane, Australia. He is the author of Gatewatching: Collaborative Online News Production (Peter Lang, 2005) and general editor of M/C - Media and Culture (www.media-culture.org.au).
Joanne Jacobs is Project Manager at the Australasian Cooperative Research Centre for Interaction Design as well as a private information and communications technology consultant. She is also Lecturer in the MBA program at the Brisbane Graduate School of Business at Queensland University of Technology.

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