The Disruptors: How 15 Successful Businesses Defied the Norm

Sally Percy

Kogan Page Publishers, Sep 3, 2024 - Biography & Autobiography - 280 pages

SHORTLISTED: Business Book Awards 2025 - Start Up /Scale Up

Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.

In The Disruptors, leading business journalist Sally Percy investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success.

Spotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. The Disruptors dives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.

Contents

• Introduction: 1
• From indie distributor to industry darling: 6
• The wacky idea that became a travel titan: 19
• Taking a bite out of the meat market: 34
• Shoes you love to hate: 48
• Busting the beauty myths: 61
• Harnessing the power of community: 73
• Leading the athleisure revolution: 88
• A business built on a box: 97
• From playing cards to Mario Kart: 110
• Accelerating the green transition: 127
• Supercharging the creator economy: 140
• Turning science fiction into reality: 155
• How streaming saved the music business: 174
• Driving the electric car revolution: 191
• The app thats impossible to ignore: 207
• Conclusion: 225
• Notes: 229
• Index: 256
• Also by Sally Percy: 270

About the author

Sally Percy is a freelance journalist, editor and author, specializing in the business and finance sectors. She is Editor of Edge, the official magazine of the Institute of Leadership & Management, and is a contributor to Forbes. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World and Economia. She is the author of 21st Century Business Icons, also published by Kogan Page and is based in London, UK.

Bibliographic information

• Title: The Disruptors: How 15 Successful Businesses Defied the Norm
• Author: Sally Percy
• Publisher: Kogan Page Publishers, 2024
• ISBN: 1398616494, 9781398616493
• Length: 280 pages
• Subjects: Biography & Autobiography / Business; Business & Economics / Corporate & Business History; Business & Economics / Entrepreneurship; Business & Economics / General; Business & Economics / International / General; Business & Economics / Leadership; Business & Economics / Motivational