Consumer-oriented Mushroom Marketing: What Consumers Think about Mushrooms; how They Buy; Implications for Better MarketingAgricultural Experiment Station, University of Delaware, 1962 - Mushroom culture |
Contents
THE MARKET FOR MUSHROOMS IN GENERAL | 11 |
THE MARKET FOR FRESH MUSHROOMS | 51 |
THE MARKET FOR CANNED MUSHROOMS | 65 |
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Common terms and phrases
Age of homemaker answer bulk mushrooms casseroles cent Central South West children children present city size rural condensed mushroom soup consumers division Geographic division division Northeast North East North Central East South Central eat mushrooms eaten never eaten Employment status ents eaten never Family location flavor geographic division Geographic Geographic division Northeast geographic region homemaker 24 homemaker full-time employment homemakers who serve hors d'oeuvres location by rural Middle Atlantic mush mushroom dishes mushroom industry mushroom products mushroom users nonconsumers nonuser both user nonusers total users North Central South North Central West Northeast North Central Number Area total Number of respondents Number Percent Number Percent Number Percent Percent Percent Number prefer Presence of children proportion of homemakers recipes rural & city sauce and gravy serve by frequency serve canned mushrooms serve fresh mushrooms serve mushrooms South West United status of homemaker steak Table total users nonusers users nonusers total West North Central