Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, Part 745

Nancy Dowd, Mary Evangeliste, Jonathan Silberman

American Library Association, 2010 - Language Arts & Disciplines - 140 pages

Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices * Benefits of traditional print mediaVisually compelling and easy to read, this book will challenge you to market your library in new and original ways.

Contents

• Bring Your Library to Life with a Story: 25
• How to Market Electronic Resources: 37
• Public Relations 101: 45
• Outreach: 61
• Advocacy: 73
• The New Marketing Tools: 79
• Design: 109
• Branding: 121
• Marketing Best Practices: 125
• Index: 137

About the author

Nancy Dowd is director of marketing for the New Jersey State Library, where she incorporates her career experiences as an editor, writer, presenter, and marketer to produce effective and replicable marketing strategies for libraries. Her marketing campaign featuring the Easy Readers calendar transformed the image of librarians and received international attention. Her work has received awards from the American Library Association and the New Jersey Library Association. She is the author of two blogs, The M Word and The Best of Library Videos. Mary Evangeliste has more than fifteen years of experience in the fine arts and in libraries. She has taught, lectured, and presented in the areas of art history, librarianship, and marketing for local and national groups including the State Department, the Maryland School of Art and Design, Prince George’s Community College, the University of Pittsburgh, the Library Administration and Management Association, the Association of College and Research Libraries, and the ALA. She is the cofounder of Fearless Future and the Director of User Services and Outreach at Musselman Library, Gettysburg College. She holds a BA in art history from Allegheny College and an MLIS in library and information science from the University of Pittsburgh. Mary has been honored with two national library marketing awards, 3M Check-It-Out Yourself Day and ACRL’s 2005 Best Practices in Marketing Academic and Research Libraries @ your library Award.

Bibliographic information

• Title: Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, Part 745; Bite-sized Marketing: Realistic Solutions for the Overworked Librarian, Jonathan Silberman
• Authors: Nancy Dowd, Mary Evangeliste, Jonathan Silberman
• Publisher: American Library Association, 2010
• ISBN: 0838910009, 9780838910009
• Length: 140 pages
• Subjects: Language Arts & Disciplines / Library & Information Science / Administration & Management; Language Arts & Disciplines / Library & Information Science / Collection Development; Language Arts & Disciplines / Library & Information Science / General