Publishers' Advertising, Being the Reactions of a Practising Publisher-advertiser to the Exhortations of Non-publishers Theorists |
Common terms and phrases
adver Advertising Consultants advertising expert advertising pays advertising space announcement argu argument author and publisher Book Agreement Book Club book publicity book trade book-buyers book-notes book-publishing book's careful review catalogue challenge circularisation circulation clichés Club of London column commodity Constable's Monthly List Constables copies critical Daily Mail demand desire discount Doubleday Doran economic English expenditure FIPA FRANK SWINNERTON further Hooper interested in books journals read large number less lishers literary notes Literary Supplement literature Lord Beaverbrook magazine mailing list material ment merely mind modern publisher Net Book Agreement novel organised paper paragraph perhaps PISAC Politicians possible press advertisements problem profit prospectus PSEUDO-PISAC Publicity Club publisher-advertiser publisher's Reader Six reading public realise retail booksellers royalty rubbishy scraps scraps of personal sell books sellers spend Standard thing tion tisement tising to-day Unwin vertising vidual Wherefore words wrapper