The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.
In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.
Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
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LibraryThing ReviewUser Review - jonesjohnson - LibraryThing
I read Survival of the Prettiest, and I still wanted more. This wasn't it. Since I ate at Dairy Queen first and Lopez Island Creamery second, I still call them both ice cream, of sorts. That's the ... Read full review
LibraryThing ReviewUser Review - gwendolyndawson - LibraryThing
This is an interesting book about the proliferation of style for the masses. It also explores the (often perverse) connection between style and meaning. Read full review
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ...
No preview available - 2009