Newspaper Advertising: Being a Series of Talks on the Value and Use of this Greatest of All Local Advertising Mediums-the Newspaper-with Reproductions of Over 1000 Actual Advertisements. Also Includes Readymade Advertisements, Headings and Catch Phrases for Every Line of Retail Business, and 58 Pages of Insert Reproductions of Actual Advertisements, with Comments
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5M Lines Advertisers Use Newspapers Average Line Rate Banks—No Barber Ben Day better bread Caslon catch phrase cents Cheltenham cigar clean clothes Coal comfort Company Cook copy cost Dainty dealer display Dress Drua Electric Everything eyes Fresh Furniture Gas Companies—No Gillette give Golden Grain flour Gowns Grape-Nuts guarantee Honest Tea illustration Insurance—No John Hancock kind Line Inch Line Per Inch look mark matter Maxi Men's ment milk millinery motor Mulligatawny mum Circ Okra overcoat Papers Circulation PerM Circ piano plumbing Polly Prim poppet valve purchase Quaker Quaker Oats reading ready-made reason SAFETY RAZOR Sale Savings sell shave shirts shoes smoke space Stoddard-Dayton style suit Tailors—No taste tell tion to-day trade trade-mark symbol Underwear Uneeda vertising wear Winchester