Check Lists of Advertising Essentials |
Contents
Planning Pointers | 3 |
Preparation Pointers | 54 |
Production Pointers | 78 |
Copyright | |
9 other sections not shown
Common terms and phrases
adver advertising agency announcer appeal audience booklets box top Business Bookshelf series Business-Paper Advertising buyer C. E. Hooper campaign catalog check list color competition Consider consumer contest copy Copy Testing cost coupon cover customers dealers desirable direct mail display distribution distributors effective electros Electrotypes engraver envelope expenses factors flag folders give guarantee headline house organ ideas illustrations important Ink Business Bookshelf insert interest jobbers lay-out listeners magazine manufacturer material ment merchandise method package paper possible premium offer printed printer problems profit promotion proofs prospect publication purchase reader readership retail Rinso rotogravure sales letter sales point sales promotion salesmen sample selling sheet space Space Advertising specific spot radio story sumer tell theme tion tising trade typewriter users