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PART ONE AN OVERVIEW OF MEDIA MANAGEMENT
Media Industries and Media Firms
16 other sections not shown
advertising agencies Allen Neuharth areas broadcast budget cable campaign changes Chapter circulation clients compact disks company's competition competitors consumers coordination cost coverage create creative daily newspapers decisions develop distribution editor effective electronic employees example firm's Flashdance format functions Gannett goals identify important income income statement increase information company information product interest involved journal Knight-Ridder KZZZ KZZZ-FM leadership magazines major managerial marketing perspective Mass Media media companies media executives media firms media leaders media managers media organizations media product medium ment messages movie needs neurology journal news/editorial percent performance personnel problems product strategy profit programming promotion publisher purchase radio station rates Remy reporter responsibility result role salary segments sell shown in Exhibit specific staff members story structure talk radio target audience target market Teletext television tion tive videotex White Plains