Managing Media Organizations: Effective Leadership of the Media |
Contents
PART ONE AN OVERVIEW OF MEDIA MANAGEMENT | 7 |
Media Industries and Media Firms | 22 |
Responsibilities of Media Companies | 62 |
Copyright | |
23 other sections not shown
Common terms and phrases
advertising agencies Allen Neuharth antitrust broadcast budget cable campaign changes Chapter circulation clients compact disks competition competitors consumers cost coverage create creative decisions develop distribution editors effective Electronic employees example expenses firm's Flashdance functions Gannett goals identify important income statement increase information product interest involved Jennifer Beal journal Knight-Ridder Knowledge Industry Publications KZZZ KZZZ-FM leadership magazines major managerial marketing perspective Mass Media media companies media executives media firms media leaders media managers media organizations media product medium ment messages movie needs neurology journal news/editorial objectives operating percent performance personnel planning problems product strategy profit programming promotion Publishing purchase radio station rates reach reporter responsibility result salary segments sell Shopper shown in Exhibit specific staff members story target audience target market Teletext television tion USA Today Videotex White Plains