Media literacy

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Sage Publications, Jan 8, 1998 - Social Science - 406 pages
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Media Literacy introduces students to the fascinating world that operates behind media messages. Examples and exercises are used to support the key ideas, while students are invited to analyze media from the points of view of a psychologist, an economist, an advertiser, a journalist, a media critic, a producer and a policymaker. This approach enables them to establish knowledge structures from which they can discern between the media effects which are positive - and have value as instruction or entertainment - and those which are negative.

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