Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose

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Penguin Books Limited, Oct 6, 2011 - Business & Economics - 256 pages
28 Reviews
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'It's amazing how a book can change the course of your life, and this book did that' Reader Review

'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review

'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review

'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review

Discover your purpose with one simple question: why?

Why are some people more inventive, pioneering and successful than others?
And why are they able to repeat their success again and again?

Because it doesn't matter what you do, it matters WHY you do it.

Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success - understanding their WHY - to help you find your own.

How you lead, inspire, live, it all starts with why.


'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

'One of the most useful and powerful books I have read in years' William Ury, co-author of Getting to Yes

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LibraryThing Review

User Review  - sbenne3 - LibraryThing

There is a good premise here and learnings for leaders. However, this content just has not aged very well. The examples are outdated and less relevant to business today. Read full review

LibraryThing Review

User Review  - wunder - LibraryThing

A simple (but not new) idea beat into the ground with an unorganized salad of anecdotes. Really painful to read, because I'm pretty sure that the author is smarter than this book appears. Early on, he ... Read full review

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About the author (2011)

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small startups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED Talk based on Start with Why is the third most popular video of all time on, with more than 33 million views.