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THE CONVERGENCE MODEL
_ The Convergence Model of Communication 43
COMMUNICATION NETWORK ANALYSIS
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24 villages adoption of family approach average behavior change blockmodeling chapter Chung clique club leader club members communica communication links communication network analysis communication network variables communication proximity communication research communication structure computer program concept CONCOR contactees convergence model correlation degree dependent variable diffusion direct factor analysis dyadic communication dyadic link dyadic partners dyads effects example explained family planning adoption Figure heterophilous homophily identify individual connectedness individual's information-exchange innovations interact interpersonal communication investigation Killworth Korean villages linear models linkage distance mass media matrix multiplication methods of network model of communication mothers NEGOPY network analysis techniques network data network links number of links opinion leadership Oryu pairs of individuals percent personal communication network personal networks pluralistic ignorance proximity measures relationships respondents Sahel drought sample self-development smallest-space analysis snowball sampling social sociogram sociometric questions spatial tion unit of analysis utilized variance vidual Village Movement who-to-whom matrix women