Yes!: 50 Scientifically Proven Ways to Be Persuasive
Simon and Schuster, Sep 3, 2008 - Business & Economics - 288 pages
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
What people are saying - Write a review
LibraryThing ReviewUser Review - Sandydog1 - LibraryThing
Many of these tips are rather trivial, and although the author does a great job trying to show applicability, some of these are more useful than others. Read full review
Excellent BookUser Review - themonkeymom - Overstock.com
I borrowed this book from the library and immediately knew that I would want to buy it so I could read again when I needed to go back to certain sections. Its a fun read for someone interested in social science and in knowing about how people do things without thinking much. Read full review
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