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User Review  - GShuk - LibraryThing

I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if ... Read full review

LibraryThing Review

User Review  - rivkat - LibraryThing

Cialdini’s Influence is a fantastic book on the psychology of persuasion and how advertisers use it. Yes! is a quick read designed to give little bite-size chunks of that work, absent much of the ... Read full review

LibraryThing Review

User Review  - dmstraker - LibraryThing

Excellent and readable. Lots of small chapters, each with a bit of research on influence and practical implications. Based on Cialdini's six principles. Read full review

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Truly a Magnificent read ... thank you to writer

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