Business Analytics for Managers: Taking Business Intelligence Beyond Reporting
John Wiley & Sons, Jun 15, 2010 - Business & Economics - 272 pages
World-class guidance for delivering the right decision support to the right people at the right time
A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
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The Business Analytics Model 1
Business Analytics at the Strategic Level Link Between Strategy and the 17
Development and Deployment of Information
Establishing Business Processes with the Rockart
Optimizing Existing Business Processes
Business Analytics at the Analytical Level
Business Analytics at the Data