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In The Lean Startup, author Eric Ries talks about a myth of American entrepreneurialism. The myth holds that all entrepreneurs are amazingly creative and that they intuitively will their products into existence, the visionary who sees what the future holds and brings it to market.
When, in fact, startups aren’t just a product or a service, but a system that includes people. People require management. And while management may seem boring, the decisions you make early in a startup may ultimately determine the success or failure of your business.
Read More www.gedboard.com/six-essential-books-entrepreneurs/
 

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This is a fantastic book. Ries does a brilliant job of applying Lean thinking to startups. He addresses both the guy working out of his basement and the small team exploring a new business line in a Fortune 500 company.
My favorite insight in the book is that when we are exploring something new, we should focus on measures of learning over traditional measures of success. Ries includes some great examples of startups making adjustments as they learn, and ones that didn't.
The book is highly accessible and of interest to both people familiar with Lean and those who have never heard of it.
 

LibraryThing Review

User Review  - BenLinders - LibraryThing

Great book with lots of ideas to really connect to your customers! Read full review

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