YouTube for Business: Online Video Marketing for Any BusinessTo any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. The answers in YouTube for Business show you how to make YouTube part of your online marketing
• Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos—on a budget • Edit and enhance your videos • Create a presence on the YouTube site • Manage a video blog • Generate revenues from your YouTube videos • Produce more effective YouTube videos
Includes profiles of successful businesses • Blendtec • Charles Smith Pottery • Annette Lawrence, ReMax ACR Elite Group, Inc. • Stone Brewing Company • D-Link
Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.
Front cover quote:
“Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started.”
— Rhonda Abrams, USAToday small business columnist and author of |
Contents
Introduction | |
How YouTube Can Help You Market Your Business | |
Producing Your YouTube Videos | |
Managing Your YouTube Videos | |
Working with YouTube Video Blogs | |
Promotion and Monetization | |
DLink | |
Index | |