Screen: Essays on Graphic Design, New Media, and Visual Culture

Front Cover
Princeton Architectural Press, 2001 - Architecture - 175 pages
Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times.The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially "the new media," and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, "the cult of the scratchy," television, sex on the screen, and more.Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.
 

Selected pages

Contents

The New Screen Aesthetic
vii
Age of the Behemoth
xiii
Surveillance and the Modern Spectator
xix
Spin and the Pseudo Screen Event
3
The Dynamics of Choice and the Death of Hierarchy
9
The New Illiteracy
15
Cult of the Scratchy
21
The New Visual Language
29
The Lost Legacy of Film
43
On Sound Authenticity and Cultural Amnesia
49
The Remembered Image
55
The Modern Designer
61
The Modern Professor
75
A Letter to Fiona on First Reading The End of Print
89
Index
93
Glossary
99

The Big Reveal and the Dance of the Mouse
37

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About the author (2001)

Jessica Helfand is partner in Jessica Helfand/William Drenttel, a design consultancy. She has been collecting wheels for several years.

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