You Are the Message: Getting What You Want by Being Who You AreLearn the secrets of communication that win elections, promotions, and customers, from Roger Ailes, media consultant to Presidents Ronald Reagan and George H.W. Bush, and the founder of Fox News. When you communicate with others, everything that makes you unique comes into play. From your appearance to your voice, from your beliefs to your life experience, you're constantly sending signals about the kind of person you are. All of these signals, such as your facial expressions, your body movements, your vocal pitch, and more, are powerful and important in convincing others of your message. In You Are the Message, Roger Ailes argues that each and every one of us has the tools within us to persuade and influence others. And in this practical, sensible and entertaining book, you'll learn how to present a message so compelling that even your most stubborn detractor will see the merit of your ideas. |
Contents
THE FIRST SEVEN SECONDS | 1 |
TELEVISION CHANGED THE RULES | 15 |
INSTINCTS AND RULES | 41 |
POOR RECEPTION | 56 |
THE FOUR ESSENTIALS | 63 |
THE MAGIC BULLET | 83 |
THE DOUBLEEDGED SWORD | 91 |
ANOUNCE OF ENERGY | 122 |
LIGHTEN | 131 |
Other editions - View all
You Are the Message: Getting What You Want by Being Who You Are Roger Ailes No preview available - 1995 |
Common terms and phrases
ability able answer appear asked audience become begin believe better called charisma clients comes comfortable committed communication confidence conversation Discussion don't emotion energy example executive expression eyes face fact fear feel give goal going hand happened humor idea important improve interesting interview issues it's keep knew later laugh likable listen live look mean meeting mind minutes move never once opening percent perform person play positive prepared presentation president problem producer questions record remember reporter seconds sense situation skills smile someone sometimes speak speaker speech stand story style successful talk tape television tell there's things thought told turned understand voice walk watch women you're
Bibliographic information
| Title | You Are the Message: Getting What You Want by Being Who You Are |
| Author | Roger Ailes |
| Edition | reprint |
| Publisher | Crown, 2012 |
| ISBN | 0307816109, 9780307816108 |
| Length | 256 pages |
| Subjects | › › Business & Economics / Business Communication / General Psychology / Social Psychology Self-Help / Communication & Social Skills |
| Export Citation | BiBTeX EndNote RefMan |