How to Write a Good Advertisement: A Short Course in CopywritingTurn your words into results. How to craft copy that grabs the attention of potential customers, clients, or supporters and calls them to action. Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to:
How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copywriters and businesspeople. Read it, apply it, and watch your sales soar. |
Contents
PERSUADE PEOPLE TO GRASP THIS ADVANTAGE | |
HOW LONG SHOULD THE COPY | |
HOW TO DECIDE THE BEST COPY LENGTH | |
THE LOWLY SUBHEAD | |
QUIZ ON CHAPTER 5 | |
QUIZ ON CHAPTER 1 | |
Other editions - View all
How To Write A Good Advertisement: A Short Course In Copywriting Victor O. Schwab Limited preview - 2016 |