International Advertising and MarketingSamuel Watson Dunn, E. S. Lorimor |
Contents
Preface S Watson Dunn and E S Lorimor XV | 1 |
HOW EUROPEAN MANAGERS SET ADVERTISING | 16 |
INTEGRATING MULTINATIONAL MARKETING | 27 |
Copyright | |
25 other sections not shown
Common terms and phrases
activities adver advertising agencies American Association basic budget campaign centralization changes cinema circulation cities clients communications companies compared concerned considered consumer corporate cost countries creative cultural daily decisions Department direct director distribution economic effective Europe European example executives expenditures factors firms foreign France groups growth headquarters important increase industry interest International Advertising Italy Japan Journal less magazines major manufacturers marketing medium million monthly multinational newspapers offices operations organizations outdoor overseas percent persons planning population practice present problems programs promotion published radio recent regulation relations reported result sample selling Source standard stations strategy subsidiary Table television tising trade United University weekly Western