Management Information Systems: Managing the Digital Firm
Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce--i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.
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Management Information Systems: Managing the Digital Firm (book and Cd).
Kenneth C. Laudon
No preview available - 2005
activities airlines analysis application software bank benefits business processes Chapter collaboration communication competitive coordinate corporate costs create customer relationship management data warehouse database decision described devices digital firm documents e-commerce e-mail electronic business electronic commerce employees enterprise systems environment example expert system Figure files firm's Flextronics functions global hardware human resources implementation industry information systems information technology infrastructure integrated Interactive internal Internet Internet technology intranets inventory investment Kmart knowledge management Laudon management systems manufacturing ment monitor organization organization's organizational package Pamida percent planning problems products and services programs purchase retail sales and marketing server ShopKo SkandiaBanken specific standards storage strategic information systems strategy structure suppliers supply chain management telecommunications tems tion tomers transactions U.S. Steel users wireless