Data-Driven HR: How to Use Analytics and Metrics to Drive Performance

Bernard Marr

Kogan Page Publishers, Apr 3, 2018 - Business & Economics - 264 pages

FINALIST: Business Book Awards 2019 - HR and Management Category

Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession.

Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

Contents

• 01 What is datadriven HR?: 1
• 02 The evolution of intelligent and superintelligent HR: 15
• making a business case for more intelligent HR: 33
• identifying key sources of HRrelevant data: 53
• turning data into insights with HR analytics: 74
• looking at data privacy transparency and security: 100
• 07 Datadriven recruitment: 119
• 08 Datadriven employee engagement: 137
• 09 Datadriven employee safety and wellness: 156
• 10 Datadriven learning and development: 177
• 11 Datadriven performance management: 198
• 12 The future of datadriven HR: 221
• Index: 245

About the author

Bernard Marr is a big data guru and bestselling author. A strategic performance consultant, he has and advised many of the world's best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business and data strategies. A frequent keynote speaker, he also writes on the topic of data and analytics for various publications including Forbes, the Huffington Post and LinkedIn Pulse. Bernard Marr is also the author of Data Strategy (2017) published by Kogan Page.

Bibliographic information

• Title: Data-Driven HR: How to Use Analytics and Metrics to Drive Performance
• Author: Bernard Marr
• Publisher: Kogan Page Publishers, 2018
• ISBN: 0749482478, 9780749482473
• Length: 264 pages
• Subjects: Business & Economics / Human Resources & Personnel Management; Business & Economics / Organizational Development; Business & Economics / Strategic Planning; Computers / Database Administration & Management; Language Arts & Disciplines / Library & Information Science / General