Social Media for Government: A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public SphereThis book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy. |
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
1 | |
7 | |
3 Enabling a Sharing and Participatory Government | 21 |
4 Enabling a Collaborative Government | 48 |
5 Enabling an Open Government | 59 |
6 Social Media Analytics | 93 |
7 Social Media Strategy | 119 |
8 Social Media Risks Management | 135 |
153 | |
156 | |
Other editions - View all
Social Media for Government: A Practical Guide to Understanding ... Gohar Feroz Khan No preview available - 2017 |
Social Media for Government: A Practical Guide to Understanding ... Gohar F. Khan No preview available - 2018 |
Common terms and phrases
activities agency goals apps assessment blog breastfeeding chapter citizens cocreation communication configure create crowdsourcing dashboard data analytics decision-making department’s developed discussed Dropbox e-government employees enable example Facebook fan feedback Fusion Table Google Alerts Google Analytics HootSuite implement information socialization Internet Khan LinkedIn login many-to-many mass collaboration menu micro-blogging open data open government option organization Owl Bus participation Phishing potential priority risks project wiki public data sets public sector Screenshot share single web portal Social media analytics social media channels social media data social media engagement social media platforms social media presence social media risks social media strategy social media tools social network social-media-based government Step STOC culture strong password technical technologies transparency tweet Twitter account updates Upload widgets WikiLeaks wisdom of crowds WordPress wordpress.com YouTube channel