Satisfaction guaranteed: the making of the American mass market

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Pantheon books, 1989 - Business & Economics - 339 pages
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With colorful prose and stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. From Gillette razors and Kodak cameras to Ivory soap and Kellogg cereals, what used to be obscure small brands have become household names and items sold on a previously unimaginable scale. Hailed by the Los Angeles Times as "a cautionary tale of how turn-of-the-century American capitalism invented and exploited the mass market," Satisfaction Guaranteed is a ground-breaking classic in social history and social criticism.

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Satisfaction guaranteed: the making of the American mass market

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Strasser, who also has written a history of housework ( Never Done , LJ 5/1/81), explains how advertising techniques developed in the early years of this century, especially the brand-name concept ... Read full review

Contents

AMERICAN
3
THE NAME ON THE LABEL
29
THE CHAIN OF DISTRIBUTION
58
Copyright

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About the author (1989)

Susan Strasser is a professor of history at the University of Delaware.