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15 minutes achieve Advertising Research Foundation analysis ARM Group audience data audience measurement system average broadcasters cable Census channel and program Coincidental Study conducted control procedures conventions country or market data supplier definition demographic diarists diary editing enforced turnover ensure equipment ESOMAR Establishment Survey European Broadcasting Union Eurosport example Gross Rating Points guest viewing guidelines high quality in-tab individual industry International and Niche issue MATV measuring TV audiences ment monitored organizations panel control panel household panelists peoplemeter panel peoplemeter systems period possible precise probability sample push-button quality control reach and frequency reception recommended recruitment registered research institute response rate sample design sample size sampling frame satellite sectors selection set meter SMATV specific standard systematic technical technique telephone teletext Television Advertising television audience measurement timeshift viewing tion transmission TV audience measurement TV households TV set TV viewing universe valid variable viewers viewing behaviour