Marketing ChannelsThe Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service--both for the end-users they serve and the organizations that comprise them. |
Contents
Structure and Functions | 3 |
2 | 30 |
Structure and Strategy | 38 |
Copyright | |
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7-ELEVEN advertising agents analysis antitrust assortment behavior brand Bucklin Business Business Week buyer chain channel management channel members channel structure channel system Chapter competition conflict consumer coordination corporate customer service dealers decision delivery demand discounts Distribution Channels distributors economic effective example factors Federal Trade Commission firm franchise franchisor functions gross margin Ibid increase industry institutions interorganizational investment involved Journal of Marketing Journal of Retailing manufacturers marketing channels marketing flows ment merchandise middlemen Nash equilibrium operations organization outlets percent performance physical distribution planning problems profit programs promotion purchase relationship resellers retailers REX CHAINBELT Robinson-Patman Act role seller selling service outputs Source Square D strategy supermarkets suppliers tion trade transportation types vertical integration vertical marketing systems Wall Street Journal warehouse wholesalers wholesaling yes yes yes