Natural Capitalism

Front Cover
Little, Brown, Oct 15, 2007 - Business & Economics - 416 pages
4 Reviews
There are no more reespected voices in the environmental movement than these authors, true counselors on the direction of twenty-first-century business. With hundreds of thousands of books sold worldwide, they have set the agenda for rational, ecologically sound industrial development. In this inspiring book they define a superior & sustainable form of capitalism based on a system that radically raises the productivity of nature's dwindling resources. Natural Capitalism shows how cutting-edge businesses are increasing their earnings, boosting growth, reducing costs, enhancing competitiveness, & restoring the earth by harnessing a new design mentality. The authors offer dozens of examples of businesses that are making fourfold or even tenfold gains in efficiency, from self-heating & self-cooling buildings to 200-miles-per-gallon cars, while ensuring that workers aren't downsized out of their jobs. This practical blueprint shows how making resources more productive will create the next industrial revolution
 

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User Review  - jlapac - LibraryThing

This is one of the best books of the type that I have ever read. It gives a clear blueprint to how we can save the world from ecological disaster. I think often of sending this book to Congresspeople ... Read full review

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User Review  - quantum_flapdoodle - LibraryThing

The author lays out a compelling case for economic evolution; he argues convincingly that we need to adjust our economic system to include "natural capital", and that our GNP needs to be adjusted to include damage to natural resources in the costs of products. Read full review

Contents

PREFACE
The Next Industrial Revolution
Reinventing the Wheels Hypercars and Neighborhoods
Waste
Making the World
Building Blocks
Tunneling Through the Cost Barrier
Muda Service and Flow
Food for Life
Aqueous Solutions
Climate Making Sense and Making Money
Making Markets Work
Human Capitalism
Once Upon a Planet
NOTES
REFERENCES

Capital Gains
Natures Filaments

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About the author (2007)

Named a "Time "magazine 2000 Hero of the Planet and called by "Newsweek " the green business icon, L. Hunter Lovins is president and founder of Natural Capitalism Solutions and Chief Insurgent of the Madrone Project. Her clients include large companies like Walmart; small companies like Clif Bar; the Pentagon; the United Nations; cities around the world; and the energy minister of Afghanistan, to name just a few.

Amory Bloch Lovins was born on November 13, 1947 in Washington, DC. He is an American physicist, environmental scientist, writer, and Chief Scientist of the Rocky Mountain Institute. He attended Harvard College. After two years there, he transferred to Magdalen College, Oxford University, England, where he studied physics and other topics. In 1969 he became a Junior Research Fellow at Merton College, Oxford, where he received an Oxford master of arts as a result of becoming a university don. However, the University would not allow him to pursue a doctorate in energy, as it was two years before the 1973 oil embargo, and energy was not yet considered an academic subject. Lovins resigned his Fellowship and moved to London to pursue his energy work. During the early seventies, Lovins became interested in the area of resource policy, especially energy policy. The 1973 energy crisis helped create an audience for his writing and an essay originally penned as a U.N. paper grew into his first book concerned with energy, World Energy Strategies. His next book was Non-Nuclear Futures: The Case for an Ethical Energy Strategy, co-authored with John H. Price. Lovins published a 10,000-word essay "Energy Strategy: The Road Not Taken?" in Foreign Affairs, in October 1976. Its contents were the subject of many seminars at government departments, universities, energy agencies, and nuclear energy research centers, during 1975-1977. The article was expanded and published as Soft Energy Paths: Toward a Durable Peace in 1977. He has worked in the field of energy policy and related areas for four decades. He was named by Time magazine one of the World's 100 most influential people in 2009. His titles include Let the Mountains Talk, Let the Rivers Run: A Call to Save the Earth,The Essential Amory Lovins, Winning the Oil Endgame: Innovation for Profit, Jobs and Security and Reinventing Fire: Bold Business Solutions for the New Energy Era.

Paul Hawken's bestselling books include Blessed Unrest, Natural Capitalism, and The Next Economy. He has also written dozens of articles, op-eds, and papers concerning the responsibility of business to the natural environment. His writings have appeared in the Harvard Business Review, Inc magazine, the Boston Globe, the Utne Reader, and more than a hundred other publications.

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