Research Methods and the New Media, Volume 2The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results. |
Contents
Some Distinctions of New Media Research | 13 |
Centers of Forecasting Research | 80 |
Why Are Certain Forecasting Methods More Accurate? | 87 |
Merging ComputerMonitored Data with Questionnaire Data | 100 |
7 | 106 |
IMPLEMENTINg Formative EVALUATION | 117 |
EVALUATING Costs and Benefits | 131 |
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Research Methods and the New Media Frederick Williams,Ronald E. Rice,Everett M. Rogers Snippet view - 1988 |
Common terms and phrases
AAdvantage Ablex approach assessment audience behavior Belmont Report benefits Beverly Hills cable cable television calculate Calif Carrascolendas Chapter communica communication media communication networks communication research communication scholars communication system communication technology computer bulletin board Computer-Mediated Communication computer-monitored data computerized conducted Cost-Benefit Analysis cost-benefits critical mass data-bases data-gathering developed diffusion discussion educational television effects ethical example forecast formative evaluation formative research human subjects implementation important individuals Information Systems innovation interac involvement levels mass communication mass media measures medium ment microcomputers Minitel network analysis nication node Norwood on-line organization paradigm parasocial interaction participants percent personal computers physicians position problems productivity questionnaire rate of adoption ratio relationships relative research methods respondents Rice Sage sample schools Sesame Street sion survey telecommunications telephone teletext theory tion users validity value added value-added variables videocassette recorders videodisc videotext York