Research Methods and the New Media

Front Cover
Simon and Schuster, Sep 26, 1988 - Business & Economics - 228 pages
0 Reviews
The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups.
Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Trends in the Study of New Media
16
Validity Reliability and Sampling
55
Adoption of New Media
70
Using ComputerMonitored Data
91
Strategies for Studying Cases
106
Implementing Formative Evaluation
117
Evaluating Costs and Benefits
131
Measuring Productivity
146
New Theoretical Approaches
163
Issues of Ethics and Ideology
176
Online Database Services
189
Index
207
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (1988)

Frederick Williams is Mary Gibbs Jones Centennial Professor at the Center for Research on Communication, Technology & Society of the University of Texas, Austin. He is the author of The New Communications, among other books.

Bibliographic information