Research Methods and the New Media

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Simon and Schuster, Sep 26, 1988 - Business & Economics - 228 pages
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The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups.
Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

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Trends in the Study of New Media
Validity Reliability and Sampling
Adoption of New Media
Using ComputerMonitored Data
Strategies for Studying Cases
Implementing Formative Evaluation
Evaluating Costs and Benefits
Measuring Productivity
New Theoretical Approaches
Issues of Ethics and Ideology
Online Database Services

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About the author (1988)

Frederick Williams is Mary Gibbs Jones Centennial Professor at the Center for Research on Communication, Technology & Society of the University of Texas, Austin. He is the author of The New Communications, among other books.

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