Research Methods and the New Media
Simon and Schuster, Sep 26, 1988 - Business & Economics - 228 pages
The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups.
Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
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Trends in the Study of New Media
Validity Reliability and Sampling
Adoption of New Media
Using ComputerMonitored Data
Strategies for Studying Cases
Implementing Formative Evaluation
Evaluating Costs and Benefits
Other editions - View all
AAdvantage alternative analysis approach audience behavior Belmont Report benefits broadcast cable television Chapter collected communica communication media communication research communication scholars communication system communication technology computer bulletin board computer files computer-monitored data conducted cost-benefits costs critical mass data-bases data-gathering developed diffusion discussion educational television effects electronic messaging system example external validity focus forecast formative evaluation human subjects identify implementation important individuals influence innovation interac interpretive investment involved levels mainframe computers mass media measure medium ment microcomputers Minitel nication node on-line organization paradigm parasocial interaction participants percent personal computers physicians position problems productivity qualitative questionnaire questions rate of adoption ratio relationships relative reliability reported research design research methods respondents Rice sample schools Sesame Street sion survey telecommunications telephone teletext theory tion U.S. households usage users value added value-added variables VCRs videocassette recorders videodisc videotext Wartella