The Social Media Reader

Front Cover
Michael Mandiberg
NYU Press, Mar 1, 2012 - Law - 299 pages

The first collection to address the collective transformation happening in response to the rise of social media

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field.

Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.


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The People Formerly Known as the Audience
Open Source as CultureCulture as Open Source
What Is Web 2 0? Design Patterns and Business Models
What Is Collaboration Anyway?
Participating in the AlwaysOn Lifestyle
Journalisms Visions
The Politics of
The Language of Internet Memes
How Creativity Is Being Strangled by the Law
Your Intermediary Is Your Destiny
On the Fungibility and Necessity of Cultural Freedom
Three Creative
Quentin Tarantinos Star Wars? Grassroots Creativity
Gin Television and Social Surplus
DIY Academy? Cognitive Capitalism Humanist Scholarship
About the Contributors

The Long Tail

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About the author (2012)

Michael Mandiberg is an artist and Associate Professor of Media Culture at the College of Staten Island/CUNY. He is the co-author of Digital Foundations: an Intro to Media Design and Collaborative Futures.

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