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28 nights 62 Source Aboriginal Arts attractions or events Australia Council Australia prior Australia’s cultural attractions Australian cultural tourism Australian Tourist Commission BTR International Visitor Bureau of Tourism cent Number cent of cultural cent of total cent of visitors cent Per cent Characteristics and Motivations characteristics of cultural cultural activities Number cultural tourism industry Cultural visitors spent data collected deﬁned deﬁnition of cultural Department of Communications festivals or fairs Grand Tour heritage buildings historic or heritage inclusive tour airfares infonnation information on Australia international cultural visitors International Visitor Survey leaming lntemational Visitor Survey motivated to travel nights in Australia Number Per cent participating in cultural Policy and Research prior to arriving speciﬁc stay in Australia supplementary survey Survey I996 survey of intemational Sydney total of total Tourism in Australia Tourism Research Types of airfares Visitor Survey 1996 visitors to Australia visitors visitors participating visitors visitors visitors Zeppel and Hall