Conflict and Tradeoffs in Decision Making

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Elke U. Weber, Jonathan Baron, Graham Loomes
Cambridge University Press, 2001 - Business & Economics - 347 pages
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What makes some decisions easy and others difficult? Current research in judgment and decision making indicates that conflict plays a decisive role in decision making processes. The essays in this book address questions about the causes of conflict and its effects on decision making and emotions, particularly (but not only) the emotion of regret. Several chapters address the role of attribute tradeoffs, such as that between money and risk, in the measurement of values for policy purposes. The chapters provide overviews of several current research programs and present new data.
 

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Contents

Predicting Perceived Differences in Tradeoff Difficulty
25
The Enhancement of Feature Salience in Dichotomous
65
The Impact of Emotional Tradeoff Difficulty
86
Impulse Buying in Ordinary and Compulsive Consumers
110
Behavioral
136
Decisions About Prenatal Screening
156
Judgments of Relative Importance
175
Private Values and Public Policy
205
Problems and Some Solutions
231
Decisions with Multiple Stakeholders and Conflicting
259
Designing Websites to Empower Health Care Consumers
300
Interpreting Conflicts Between Intuition and Formal Models
323
Index
345
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Page 321 - ... balance unchanged, also leaves the probability of the argument unchanged. But it seems that there may be another respect in which some kind of quantitative comparison between arguments is possible. This comparison turns...
Page 322 - ... depends, not merely on the value of the chance, but also on the accuracy of the evaluation, it follows that we ought not to have the same feeling of belief in reference to all events of which the chance is even. In short, to express the proper state of our belief, not one number but two are requisite, the first depending on the inferred probability, the second on the amount of knowledge on which that probability is based.

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