Marshall McLuhan'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan s contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and 60s' Jim McGuigan, Professor of Cultural Analysis, Loughborough University Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book: · Explains McLuhan's key ideas · Engages with critical issues in media and contemporary art · Demonstrates the relevance of his work for students of media and communications · Addresses his methodological contribution · Revises our understanding of his place in the history of ideas. Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important. |
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acoustic space aesthetic American analysis analyze approach argues Arnold artists awareness Barthes become Cambridge Canada Canadian Carpenter central century cinema cognitive communication concept consciousness context created creative criticism develop effects Eisenstein electric media electronic Eliot English English Studies environment essays everyday experience Explorations F.R. Leavis film Finnegans Wake forms function global village Gutenberg Galaxy Harold Innis human I.A. Richards ibid ideas industrial influence Innis Innis's insights intellectual interdisciplinary Joyce language Leavis Leavis's linear literacy literature living manuscript culture mass culture McLuhan's writings means Mechanical Bride media studies medieval medium metaphor methodology modern montage non-linear objects oral culture patterns pedagogical perception poetry political present produced Quentin Fiore reality relation rhetorical Richards Richards's Romantics sense sensory social society structure Symbolists T.S. Eliot technologies television theory things tion tradition Understanding Media University of Toronto visual Walter Ong
References to this book
Amalgamation Schemes: Antiblackness and the Critique of Multiracialism Jared Sexton Limited preview - 2008 |