Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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Review: Predictably Irrational: The Hidden Forces That Shape Our DecisionsUser Review - Electravk - Goodreads
An excellent read. The language is clear and simple, the themes explored are both interesting and important, not to mention the impact this book can have in terms of real-life applications. Read full review
Review: Predictably Irrational: The Hidden Forces That Shape Our DecisionsUser Review - Goodreads
This is a great book looking at some of the predicable ways we make irrational decisions. Maybe knowing about them can make us think through decisions again, and not be surprised at the results when we don't. Read full review