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Adams adver aided recall test appears article advertised article colored asso association attention value attention-value background colored Based on Scores blue cards Class of Advertisements color fields color usage colored advertisements commodity compared correlation Differences in Memory distracting effect equal number experiment factors Fagor familiar Fountain pen Gale green advertisements Green roof groups of advertisements Hotchkiss and Franken impression indicate large number Linoleum material measured memory value ment Mental Laws Nepet nition Nixon picture possible presented probable error Psychol Psychology of Advertising pure recall test rank recall method recall scores recall value recognition method recognition test recognition value recognized relative remembered Saturday Evening Post Scores for Pure Series Starch tion tisements trade tradename colored tradename memory tradename recall tradename scores type of memory uncolored group Value of Advertisements Value of Different vertisements yellow Yellow Blue