Type & TypographyProviding an essential grounding for readers of all levels, from students to professionals, this carefully structured text takes the reader through every aspect of typography, from the history of language and writing systems to the invention of movable type and the evolution of the digital systems of today. It provides an overview of the bewildering variety of typefaces available and is a practical guide to using type as a meaningful element of design in all media. In this revised edition, Chapter 3 ('Form') has been considerably extended with illustrations of 'part-alphabets' for 60 typefaces and detailed explanations of their visual features. There are also updated sections in Chapters 4 and 6 ('Manufacture & Design' and 'Conventions') and in Chapter 5 ('Structure') there is new material on the use of grids and design for the Web. |
Contents
Introduction | |
Typography and language | |
Grammar 27 | |
Communication theories 34 | |
Towards upper and lowercase | |
Classifying and describing typefaces 50 | |
Sources and patterns 59 | |
Type is not lettering 90 | |
Approaches to design 124 | |
grids 145 | |
film and | |
The styling of details within text 190 | |
British and US Macintosh keyboard | |
Timechart of type designers part 1 | |
Whos who of designers in this book | |
Picture sources credits 223 | |
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Common terms and phrases
3.75mm leading Akzidenz alphabet appear baegnxARQEN baseline Berthold Bold broken script camera capitals century character choice of typeface colour or texture column combined continuous text contrast created mainly curves described diagram dictionary Didot elements English Erik Spiekermann example face film font FontShop Formal attributes format Gothic Graphic designer grid Helvetica Hyphen ideas italic Jan Tschichold Jeremy Tankard kerning keyboard language Latin layout letterforms letters line length Linotype London lower-case machine mainsheet Manufacture & design matrix Matthew Carter metal type Monotype OpenType pattern phonemes printer printing proportions Punchcutter quads reading relates revivals roman Rudy VanderLans sans serif Shift shot sizes slab serif small caps speech square structure style symbols texture is created tion tracked TrueType Type & typography type design Types include typesetting units vertical visual width word space x-height Zuzana Licko