Linked: How Everything is Connected to Everything Else and what it Means for Business, Science, and Everyday Life

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Plume, 2003 - Business & Economics - 294 pages
7 Reviews

A cocktail party? A terrorist cell? Ancient bacteria? An international conglomerate?

All are networks, and all are a part of a surprising scientific revolution. Albert-László Barabási, the nation’s foremost expert in the new science of networks and author of Bursts, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought. Grasping a full understanding of network science will someday allow us to design blue-chip businesses, stop the outbreak of deadly diseases, and influence the exchange of ideas and information. Just as James Gleick and the Erdos–Rényi model brought the discovery of chaos theory to the general public, Linked tells the story of the true science of the future and of experiments in statistical mechanics on the internet, all vital parts of what would eventually be called the Barabási–Albert model.


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One of my favorite subjects. Good read, informative.

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Through understanding the stucture of internet and websites from the systemetic view on this book, I try to think what it means for online environmental campaigns.
The main ideas of this book:
.Rules of internet
There are some principles in the network and can be regulated.
Central points and links
80/20 principle
Rich will be richer
2. The reality of websites: the seperated World Wide Web.
Based on the rules, the reality of the WWW is fragmentized.
Then, for the application view, how to harness the rules of internet for environmental campaigns
1) Searching for the central points of network
Who is the center or more center in the network?
How to find them? How to keep the connection among the central points?
Through environmental events who concern?
Such as Greenpeace’s choose through public appraisal
Through activities?
Such as Internet Forest& Million Forest
Through games?
Such as FreeRice, NEC Ecotonoha
Through council participation?
Online leadership
2) Strengthen the connections of website itself with other websites especially with central websites.
Located in the central websites.



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About the author (2003)

Albert-László Barabási is a pioneer of real-world network theory and author of the bestseller, Linked: How Everything is Connected to Everything Else and What It Means for Business, Science, and Everyday Life. At 32, he was the youngest professor to be named the Emil T. Hofmann Professor of Physics at the University of Notre Dame and has won numerous awards for his work, including the FEBS Anniversary Prize for Systems Biology and the John von Neumann Medal for outstanding achievements. He currently lives in Boston and is Distinguished Professor and Director of the Center for Network Science at Northeastern University.

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